I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Smart real estate agents know that there is a lot of money to be made in giving away something for free. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. What do you love about it? Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Reach out to some of your past clients from the last two or three years, depending on how much business you do. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . You may be wondering if you should be spending money on buying new leads. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Either way staying top of mind with your list is important. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Letter To Sphere of Influence Draft: Good news! As a real estate professional, you have a lot of connections and vendors you know and trust. Good news! You dont have to be a suited-and-booted business exec to have a great network. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. For many, leads are drying up a bit, so you may be feeling a little stuck. Today Im going to tell you, no. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. And then you reached out via Facebook. How to Use Your Sphere of Influence to Build the Ultimate Real Estate Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. You heard that right. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Its a simple shame on me script. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Acronyms and jargon can kill your message. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Your thoughts? Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . How to Create a Real Estate Sphere of Influence List If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Dear (Name), How are you? Guess what? : ). Then, you may want to share information you learn in these business journals with your potential client. Theres short-term business and there is this big long-term business potential. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Phone: 205-263-9600 or other gift.. That way, they know that you appreciate the referral. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. It's been way too long since we've seen each other. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. This is a great way for you to demonstrate that you are knowledgeable about the local area. That's a good letter! Thank you for using me as your realtor. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. How to write a client letter to your sphere of influence and past Approximately 80 percent of all transactions are done within your sphere of influence. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Good stuff, Jennifer. Check out our full list of Twitter dos and donts for real estate! If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You now have a friend in real estate. Most marketing agents do fails because they don't under. Now you take your scrubbed list upload them to an email marketing program. Any new listings that come onto the market will be instantly emailed to your buyer. They already know you. If you are a seasoned real estate agent, then you know who is most impressed by your work. How to Nurture Your SOI (+ Free Templates! In todays market, there are many different lead sources you can use to grow your business. Unlike Twitter, Pinterest will keep driving traffic to your website. Jennifer - I really needed to read this!! This is how you reconnect with your sphere of influence database. Twitter posts with visuals get up to 5x more engagement. I can see on social media that you are doing quite a bit of traveling and having a great time. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Didja' See Me on the News (or in the paper)? And theres no good reason to leave that kind of money on the table. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Dont hesitate to put this to work for you. Here's a real estate business letter template that you can download and use. If you use your agent website for your Listing E-Alerts, you can use. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Remind your sellers about something you did that added a lot of value for them. Working your real estate sphere of influence takes far more time than money, at least in the beginning. But, there is next time, so thank you so much. Love your ideas and thanks for the inspiration. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. A Simple Definition to Get You Started. Yours was the best ! Are you sure you want to report this blog entry as spam? Check out these 5 practical tips for growing your sphere with social media. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Either theyre using you or theyre referring someone to you. So, youve sent out an email newsletter. Ill be happy to do the research and get back to you quickly. You may think that you are so busy that you will never have time to go to another networking event. Now the client is expecting Jasons call and will be much more likely to have a referral ready. All you need to do is say, Hey! Put yourself in your contacts shoes. And who doesnt love a bottle of wine or box of chocolates? 2. Set aside one or two days a month to attend a local community or charity event. A good CRM must have an IDX feed to your local MLS. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Good news! If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Do you know anyone who might be thinking of purchasing a home in the future? make an informed decision when buying or selling a house. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Thanks. Are you tempted to use AI to write blog posts? And they are provided free through your Multiple Listing Service (MLS). That is why it is important for you to pay close attention to your sphere of influence real estate agent. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. P151 Marketing Mastermind 01 - Marketing vs Branding Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. I mailed them a postcard because I was afraid to pick up the phone and call them. Happy Anniversary to ME! When you send an email out, you can watch your results roll in. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. A form letter! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. P151 Marketing Mastermind 01 - Marketing vs Branding Here's a sample: Dear (friend, client from a former business, former boss, etc.) If they are not receiving them, they are not actually in your sphere of influence. Very nice. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. For those of us who have a hard time tooting our own horn, this is a tough one. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Start with your past clients because these are people you just sold a house to. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Huh? Holiday cards are a classic way to stay in touch throughout the year. Congrats. Why not get deep once in a while? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Finally, the art of copywriting is helpful too. Is there anything I can do for you?. Hey would you do me a favor, Aaron? Under that simple system they end up calling everyone in their SOI twice a year. Take Advantage of Social Media 3. Take Advantage of Direct Mail Marketing 6. Or ask for feedback?? So take a different approach. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Take this epic SOI marketing story (again from Justin Seeby). If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Human connection is in high demand. its also more effective. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. You can give them some references. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Then, you need to make sure that you pay special attention to your ideal client. That way, you stay in the loop on what is happening in the local area. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. You can also see what specific links the recipient clicked. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Thx for sharing. You type in their home search criteria and then enter their contact info. Something went wrong while submitting the form. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. When making your choice, youll want to consider the market you are in and the level of training you desire. (True Story)Order Your Here! Your first thought might be My sphere of influence? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. So give your full attention to every person you meet, and remember, everybody matters. Why Is Growing Your SOI So Important for Real Estate Agents? You say, hey, shame on me, because I should have reached out to you sooner. And even if your client needs nothing from you at least you checked in. Then, send a personal note to them. And this one from the Graham Seeby Group is an excellent example. There are a lot of questions that we have the ability to address for our clients. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Go to your business page and click at the top where it says "Ad Center.". I was just checking in with you to see how youre doing. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. It is so easy to get caught up in the bright and shiny and different methods of lead generation. People in your sphere include your friends, family, former clients, and their second-order contacts. You want to find ways to touch your SOI members without annoying them. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Do your prospects know? It's good to hear how to get it done right. There are helpful tools you can use to expand your social media influence. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. You can get his full briefing in this video. Whats the first advice given to new real estate agents? Sphere of Influence | Definition and Example | REthority Next, you can run those emails through a scrubbing service. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. I didnt know if theyd know who I was. Where you make your list will depend on where you are in your business. Your email address will not be published. The Best Real Estate Email Templates for Your Sphere of Influence Theres really no right or wrong way to segment your list. YAY-ME? All because of one fundamental business driver: Authenticity. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. This field is for validation purposes and should be left unchanged. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Then, make sure you invite people to hang out with you for your charge. They build their spheres of influence through charity and service rather than passing out business cards.. Thanks for shring this Yah-me. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. For example; Friend, Family, Acquaintance, etc. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. In general, keeping in touch is a great way to show appreciation. One of those things is the YAY-ME letter. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! As with follow ups, consistency is the name of the game on social media. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. If you like the SOI/geographic farm script above, youll love our other real estate email templates. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF You may be under the impression that phone calls are an annoyance. Its time to look inward to your database. I dont have any influence! I know thats what I thought the first time I heard it. Dont do that. Heres one of our best scripts/real estate email templates for Listing E-Alerts. People love to look into each others lives, which is why we all love social media. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Thats the last time Im going to use that real estate agent.. That said, the fact of the matter is that our SOI is where its at. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. You may be hesitant to call them because you havent called them in so long. Great post !! They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Instead, you should spend your time visiting with several people in a one-on-one manner. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. You made your calls and used your Realtor sphere of influence scripts. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. 2023 ActiveRain, Inc. 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